Betting on Demand Gen as a Growth Lever with Adam Holmgren of GetAccept

Here are some of the key topics that Adam and Paris discussed in this episode: • (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation • (7:46) Hire more salespeople or marketers in uncertain times? • (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved • (15:20) The broken B2B marketing attribution • (19:00) How GetAccept manages their GA campaigns • (24:07) Marketing attribution: how to measure your LinkedIn Ads? • (25:02) Google Ads or LinkedIn Ads? • (26:19) Why Lead Ads are tricky • (30:06) Why engaging in other communities is more powerful than having your own & how to do community building Guest: LinkedIn [https://www.linkedin.com/in/adam-holmgren/] GetAccept [https://www.getaccept.com/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]