Ep. 35 - What it takes to build a SaaS brand with Justin Schmidt , VP of Marketing at Capacity

In this episode hear what it takes to build a SaaS brand with Justin Schmidt, VP of Marketing at Capacity. Justin shares his thoughts on: •Why sales and marketing teams should collaborate closely together. •What to do if you find yourself channel dependent. ( don't keep all your eggs in one basket) •Why you need a strong brand as a SaaS company. Watch out for new episode releases on the Paris Talks Marketing podcast every Friday! "A Brand is a manifestation of perception of something" by Justin Schmidt.