Ep.53 - How to Not Suck at Marketing with Jeff Perkins, CEO at ParkMobile

Paris Talks Marketing - A podcast by Hop Online - Thursdays

Categories:

Business

Meet Jeff Perkins, author of How to Not Suck at Marketing and CEO at ParkMobile. Jeff is a CMO turned CEO. In this episode, he talks about his new book, marketers' guide to 'quick wins strategy', educating the executive suite to gain trust, network effects and growing a mobile app mainly through offline marketing.