First-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX

Here are some of the key topics that Jessie and Paris discussed in this episode: • The approach of BDEX for cleaner and more privacy-compliant data • Transitioning past third-party data to marketing with quality first-party data • Ethical marketing and why it's profitable to do what's right in business • Leveraging Dark Social • Balancing personal branding and company branding Guest: LinkedIn [https://www.linkedin.com/in/jessie-lizak/] BDEX [https://www.bdex.com/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]