Product Marketing in Ecommerce with Daniel Murphy, VP Marketing at Privy

Here are some of the key topics that Paris and Dan discussed in this episode: • What product marketing brings to the table & why is it a critical component of every company's success • How Privy got on Shopify & became the number one rated app for Shopify • SMS marketing & how the pandemic accelerated this trend • How to use content marketing to educate your customers • The importance of video marketing • How to lift off your B2B brand on TikTok • How influencer marketing could evolve in Web 3.0 Guest: Daniel Murphy [https://www.linkedin.com/in/-danieljmurphy/] Privy [https://www.linkedin.com/company/privy-ecommerce/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]