Stand-Out Marketing in a Sea of Sameness with Stacey Danheiser, CEO at SHAKE Marketing Group

Here are some of the key topics that Paris and Stacey discussed in this episode: • B2B vs B2C trafe-offs • The broken chain between marketing & sales: why don't they speak the same language and why this should change? • Why the key role of marketers is to be the internal voice of the customer • 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping steps? And what can they do to think and act more strategically? • 3 ways how to position yourself better as a marketer and help you gain credibility with your internal teams • 5 key V.A.L.U.E. competencies to stand out in a sea of marketing sameness • What is the mindset of a great marketer? And how can you be a marketing leader instead of following the herd? • How can CMOs Meet CEOs Expectations? Resources mentioned: Book, Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness, by Dr Simon Kelly (Author), Dr Paul Johnston (Author), Stacey Danheiser (Author) Book, Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions, by Simon Kelly (Author), Paul Johnston (Author), Stacey Danheiser (Author) Soar Marketing Society, a private community for B2B Marketers who want to elevate their skills, impact, and careers: www.soarmarketing.club/soar [http://www.soarmarketing.club/soar] Guest: Stacey Danheiser [https://www.linkedin.com/in/staceydanheiser/] SHAKE Marketing [https://www.linkedin.com/company/shakemktg/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]