The Underexplored Power of Demand Gen with Sarah Breathnach of Hunters

Here are some of the key topics that Sarah and Paris discussed in this episode: • The differences between demand gen vs lead gen vs demand capture • What are the best channels and methods for demand capture? • How to better engage on organic social? • Why hiring a marketing team to do lead gen is a big mistake for businesses?  • Moving away from 'lead gen' is great. But how do you get both your marketing & sales teams to agree on that? • Why is dark social a breath of fresh air for B2B marketers? How to leverage dark social as part of your demand gen strategy? • Key takeaways from the Inbound Conference in Boston • Influencer marketing for B2B • 🔥 Fire Questions Challenge Resources Mentioned: Book, Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman LinkedIn Posts by Sarah: Hiring a Marketing Team to Do Lead Gen [https://www.linkedin.com/posts/sarahbreathnach_hiring-a-marketing-team-to-do-lead-generation-activity-6919318793898864640-0cL6?utm_source=share&utm_medium=member_desktop%20%20] Dark Social Is a Breath of Fresh Air for B2B [https://www.linkedin.com/posts/sarahbreathnach_dark-social-is-a-breath-of-fresh-air-for-activity-6958411705236267008-DrDG/?utm_source=share&utm_medium=member_desktop] Inbound Conference Experience Summary [https://www.linkedin.com/posts/sarahbreathnach_had-the-best-experience-at-inbound-22-activity-6975076017497374720-2PY3?utm_source=share&utm_medium=member_desktop] Guest: LinkedIn [https://www.linkedin.com/in/sarahbreathnach/] Hunters [https://www.hunters.ai/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]