Why Outbound Calling Is a Customer Growth Hack with Ryan Williams of PhoneBurner

Here are some of the key topics that Ryan and Paris discussed in this episode: • Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer • The challenging sales dialer competitive landscape and where PhoneBurner stands • What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer • What are some best practices for a successful phone call outreach strategy • Should we de-silo inbound and outbound strategies • PLG vs. Sales-Led Motion: which brings in more qualified leads • How to predict conversions of Free Trial Users to Paying Customers • How to use ABM (Account-Based Marketing) tactics • Google Ads and how PhoneBurner competes in paid search with big players like Salesloft & HubSpot Guest: LinkedIn [https://www.linkedin.com/in/clintonryanwilliams/] PhoneBurner [https://www.phoneburner.com/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]