Driving 60% of Pipeline with Founder-led GTM

In this illuminating episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Kait Stephens, the visionary founder and CEO of Brij. Kait shares her journey from Harvard Business School to building one of the most ecosystem-minded companies in e-commerce. She dives deep into the trillion-dollar "black box" of retail data and how Brij is revolutionizing the way brands connect with customers across all channels. Kait explains the critical gap in post-purchase data for offline sales and how Brij's innovative platform is helping brands collect first-party data to create seamless, personalized experiences regardless of where a customer shops.The conversation explores Kait's founder journey, from identifying the massive problem in retail data to capitalizing on key market signals and building a solution. Kait offers invaluable insights on attracting top talent, emphasizing the power of an ambitious vision and building in public on platforms like LinkedIn. She also candidly discusses her experience raising funds while pregnant and shares empowering perspectives on balancing motherhood with startup leadership. Listeners will gain practical advice on leveraging partnerships for growth, with Kait detailing Brij's strategic approach to building a robust partner ecosystem.This episode is a must-listen for aspiring founders, e-commerce professionals, and anyone interested in the future of retail and customer data. Kait's authenticity, grit, and strategic thinking shine through as she shares the ups and downs of her entrepreneurial journey. Whether you're looking to understand the evolving retail landscape, improve your go-to-market strategy, or gain inspiration from a trailblazing female founder, this conversation delivers valuable insights and actionable takeaways. Tune in to discover how Brij is transforming the retail data landscape and learn from Kait's experiences in building a game-changing startup.---------------Learn more about Partnership Mastermind https://partnershipmastermind.com/ Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.