Why You Shouldn’t Leave Your Chiropractic Website Copy To Someone Else | EP. 288

𝐎𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐨 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐨𝐬𝐞 𝐜𝐨𝐨𝐤𝐢𝐞-𝐜𝐮𝐭𝐭𝐞𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐦𝐚𝐲 𝐬𝐞𝐞𝐦 𝐥𝐢𝐤𝐞 𝐚 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐬𝐚𝐯𝐞 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐞𝐧𝐞𝐫𝐠𝐲, 𝐛𝐮𝐭 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐡𝐞𝐟𝐭𝐲 𝐚𝐦𝐨𝐮𝐧𝐭 𝐨𝐟 𝐜𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧 𝐛𝐞 𝐝𝐞𝐭𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐥 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 😬   Cookie cutter websites have three things in common:   𝟏. 𝐖𝐚𝐭𝐞𝐫𝐞𝐝 𝐃𝐨𝐰𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 Lots of offices have the same services and care for the same conditions, but every office has its own quirks and nuances. 𝑻𝒉𝒐𝒔𝒆 𝒕𝒉𝒊𝒏𝒈𝒔 𝒂𝒓𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒕𝒐 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝒏𝒆𝒘 𝒑𝒂𝒕𝒊𝒆𝒏𝒕𝒔!  Watered-down content doesn't speak to anyone and it isn't convincing.     𝟐. 𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 As website companies grow and acquire more clients in your area, you and your competitors’ websites start to look exactly the same, same keywords, same pages, same content. 🚫𝑺𝒂𝒎𝒆 𝒊𝒔 𝒃𝒂𝒅.🚫  𝗚𝗼𝗼𝗴𝗹𝗲 ❤️𝘀 𝘂𝗻𝗶𝗾𝘂𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝘀𝗼 𝘁𝗵𝗶𝘀 𝘀𝗮𝗺𝗲𝗻𝗲𝘀𝘀 𝗱𝗮𝗺𝗮𝗴𝗲𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻. 😔   𝟑. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐃𝐢𝐬𝐨𝐫𝐝𝐞𝐫 Even if it ranks well, generic and pre-written content lacks personality and won’t convert.  Plus, potential new patients can tell. 👀 𝗣𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗱𝗼𝗰𝘁𝗼𝗿, 𝗼𝗻𝗲 𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴.  𝗧𝗵𝗮𝘁’𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗔𝗜 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗰𝗼𝗽𝘆 𝗰𝗮𝗻’𝘁 𝗱𝗼.   𝑫𝒐𝒏’𝒕 𝒍𝒆𝒕 𝒔𝒐𝒎𝒆𝒐𝒏𝒆 𝒆𝒍𝒔𝒆 𝒔𝒑𝒆𝒂𝒌 𝒇𝒐𝒓 𝒚𝒐𝒖.   If you’d like to talk more about creating a website that tells your story or if you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. #DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING