Achieving Growth in Web3 and Decentralized Industries | Amy Wilkinson from Wallet Connect

In this episode, we welcome Amy Wilkinson, Growth Marketing Manager at Wallet Connect. Amy delves into the world of decentralized internet and how Wallet Connect is revolutionizing user experiences in this space. She explains their messaging protocol and developer tools that enable seamless, secure, and scalable interactions in the Web3 ecosystem. Amy also shares insights on marketing strategies in the fast-paced Web3 industry, emphasizing the importance of organic growth, events, and Web3-native tools. The conversation covers challenges in building user-friendly experiences, the role of websites in client acquisition, and Amy's approach to leadership and staying updated in the marketing world.