Bridging the Gap Between Business and Consumer Data to Reach Your Audience | Interview with Chris Matty from Versium

Chris Matty, Founder and Chief Revenue Officer, discusses their focus on enhancing marketing effectiveness by synchronizing channels and bridging the gap between business and consumer data. Learn how they help B2B marketers reach their target audience in digital spaces dominated by consumer-focused platforms. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast