Building Strong Relationships: The Catalyst for Referrals and Service Expansion | Interview with Raven McShane FORWARD Platform

Raven McShane, Senior Director of Growth, delves into their integrated program administration solution for US state and local governments. Discover how FORWARD Platform efficiently manages over $1 billion in assistance, reducing waste and fraud. Their clients include government agencies overseeing various funding programs. Learn how they acquire clients, build relationships, and utilize their website as a vital educational tool with case studies.   Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast