Developing a Digital-first Marketing Strategy for Security Solutions | Eric Howard from Troy Group

Join us as we talk with Eric Howard, Director of Marketing at Troy Group, a leading security solutions company with 60 years of expertise in MICR printing and check security.  In this episode, Eric shares insights into Troy Group's innovative approach to preventing check fraud through patented technology and their commitment to US manufacturing. He discusses their digital-first marketing strategy, the importance of organic search in lead generation, and how they're adapting to modern security challenges while maintaining their position as HP's exclusive OEM partner.  Eric also offers valuable perspectives on leadership and staying current with marketing trends in the security industry.