Driving Organic Traffic, Building Trust with Positive Reviews, and Converting Visitors | Interview with  Judy Kelleher from Ognomy Sleep

Sleep is a fundamental pillar of our physical and mental well-being, and yet so many suffer to sleep with ease. Ognomy Sleep provides Sleep apnea care with their end-to-end proprietary technology solution and virtual sleep network. Judy Kelleher, Director of Marketing discusses Ognomy’s efforts to connect patients with sleep doctors via video and provides at-home sleep tests and treatment options, aiming to make sleep care more accessible. Judy discusses their expansion across 35 U.S. states and their efforts to raise awareness through various channels, including inbound marketing and partnerships. The website plays a pivotal role in Ognomy's growth strategy by serving as the initial touchpoint for potential clients seeking information and assurance about their services. Judy highlights the significance of their website, emphasizing its function as a vital resource where prospective patients can delve into the profiles of their experienced doctors, ensuring competence and a seamless transition to virtual care. Additionally, their website features a robust blog section dedicated to patient education, aiming to provide valuable insights on sleep health. The site remains central to their efforts to generate organic traffic, foster trust through positive reviews, and facilitate the conversion of visitors into satisfied clients.