E-commerce Strategies for Firearm Accessories | Brennan Lunin from NDZ Performance

In this episode of Pathmonk Presents, we welcome Brennan Lunin, Marketing Director at NDZ Performance.  NDZ Performance is a leader in premium aftermarket firearm upgrades and accessories, specializing in what Brennan calls "gun bling." Brennan shares insights on how NDZ Performance allows customers to express themselves through customized firearm parts while improving performance. He discusses their customer acquisition strategies, the importance of brand storytelling, and the role of various e-commerce platforms in their business model.  Brennan also delves into effective email marketing techniques and the significance of understanding customer needs in product development.