Effective Marketing for Accounting and HR Outsourcing | Reb Risty from Optima Office

In this episode, we’re joined by Reb Risty, VP of Marketing at Optima Office, a company specializing in outsourced accounting and HR solutions.  Reb shares how Optima helps businesses of all sizes bridge critical gaps in their back-office functions by offering fractional CFOs, bookkeeping, HR management, and compliance solutions. Discover how Optima’s tailored approach supports clients across industries, enabling them to make sound financial decisions and focus on their core business. Reb also discusses marketing strategies, the importance of referrals, and the role of AI-driven tools in creating efficiencies.  Tune in for valuable insights on optimizing business operations and growth!