Inbound Marketing for HR Compliance Training | Chris Osborn from Shift HR

In this episode of Pathmonk Presents, host Ernesto welcomes Chris Osborn, head of marketing at Shift HR compliance training.  Chris shares insights into Shift HR's mission to provide engaging online training solutions for workplace harassment prevention and other HR compliance areas. He discusses the importance of interactive content in boosting employee engagement and creating inclusive workplaces. Chris also delves into their marketing strategies, emphasizing the significance of inbound marketing and automation tools in lead generation.  Listeners will gain valuable insights into HR compliance training and effective marketing techniques in this niche industry.