Leveraging Your Website as a Conversion Tool to Communicate Brand Value Propositions | Interview with Bernadette Orscher from Geeks Who Drink

Bernadette Orscher, the Marketing Director, highlights their role in creating engaging quiz events. They attract customers and a dedicated quizzing community through various means, with plans to expand through email marketing. The website is evolving to better convey their brand's value and community initiatives, playing a vital role in their growth strategy. Bernadette emphasizes her leadership in shaping the brand's purpose and guiding her team through creative collaboration. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast