Marketing AI-Driven Security Solutions for Finances | Brianna Valleskey from Inscribe

In this episode of Pathmonk Presents, host Ernesto welcomes Brianna Valleskey, Head of Marketing at Inscribe. Brianna shares insights into Inscribe's AI-powered solutions for fraud detection and risk assessment in the financial services sector. She discusses how their technology analyzes application data, including documents and open banking information, to identify trustworthy and creditworthy customers. Brianna also delves into Inscribe's marketing strategies, emphasizing the importance of data-driven decision-making and the role of their website in client acquisition. The conversation covers emerging trends in fraud prevention, the impact of generative AI, and valuable tips for effective marketing leadership.