Mastering Email Marketing for SMBs | Geoffrey Blanc from Cyberimpact

In this episode, Geoffrey Blanc introduces Cyberimpact as a Canadian email marketing platform specifically designed for small and medium businesses, nonprofits, and government entities.  This focus on Canadian organizations is a key differentiator for the company. Geoffrey explains how this compliance focus sets them apart from international competitors. The conversation also covers Cyberimpact's approach to product development and innovation and how they gather feedback from users, prioritize feature requests, and balance the needs of their user base (small businesses, nonprofits, and government entities). This is a must-watch episode for all marketers working for SMBs!