Mastering Live Event Marketing: Strategies for Entertainment Brands | Diego Diaz from Situation

In this episode, we sit down with Diego Diaz, Media Buying Supervisor at Situation, an award-winning agency specializing in marketing for entertainment brands. Diego shares valuable insights into Situation's approach to marketing live events, attractions, and theater productions. He discusses the importance of leveraging first-party data, creating durable tracking strategies, and adapting marketing plans to each brand's unique needs. Diego also offers advice on staying updated with industry trends, the power of thought leadership, and the critical role of teamwork in media buying. This episode is packed with practical tips for marketers in the entertainment industry and beyond.