Modernizing Government Planning with SaaS Solutions | Josh Martin from Decision Lens

In this episode of Pathmonk Presents, we welcome Josh Martin, CMO of Decision Lens, a SaaS company focused on improving public sector planning and funding.  Josh discusses how Decision Lens helps government agencies make data-driven decisions and optimize resource allocation. He shares insights on their marketing strategies, including the challenges of B2B marketing in the public sector, the importance of live events, and the role of digital channels. Josh also delves into the significance of brand authority, personalization in marketing, and the value of building strong professional relationships.  This episode offers valuable lessons for marketers targeting the public sector and those looking to enhance their B2B marketing strategies.