Optimizing Local Marketing for a Healthy Living Market | Irem Sayyad from The Big Carrot

In this episode of Pathmonk Presents, we chat with Irem Sayyad, Marketing Manager at The Big Carrot, Toronto’s iconic natural food market.  With a focus on organic, sustainable, and fair-trade products, The Big Carrot has been serving health-conscious customers since 1983. Irem shares insights on their unique co-ownership model, connecting with a multi-generational audience, and the importance of a well-maintained website for attracting customers.  Tune in to learn about their marketing strategies, SEO tips, and how they blend tradition with modernity to stay relevant in the market.