Smart E-commerce Accounting Made Simple Today | Alison Ball from Bookkeep

Meet Alison Ball, VP of Marketing and Communications at Bookkeep, a game-changing solution for e-commerce businesses struggling with multi-channel accounting.  With over 16 years of experience at Intuit building influencer channels, Alison brings unique insights into the complexities of e-commerce financial management. In this episode, she discusses how Bookkeep bridges the gap between 60+ selling platforms and accounting software, creating automated accrual-based journal entries that save countless hours of manual work.  Learn about the importance of proper revenue recognition, the challenges of multi-channel selling, and why spending time with customers is crucial for marketing success.