The Art of Authentic Content in Digital Marketing | Bob McGinley from The Tech Leads

Meet Bob McGinley from The Tech Leads, a seasoned fractional CMO and technical sales expert who transforms growing businesses through strategic leadership.  In this episode, Bob shares his journey from leading technical sales at Software1 to founding his own consulting firm. He discusses how he identified a gap in the market for affordable, high-quality consulting services for SMBs and growing tech companies. Bob reveals his unique approach to content creation, emphasizing authenticity and personal storytelling, while sharing insights on building credibility through strategic networking and LinkedIn optimization.  His practical advice on lead generation and relationship building makes this episode invaluable for business leaders and marketers alike.