The Future of Sponsorship for Brands and Athletes | Ishveen Jolly from Open Sponsorship
Pathmonk Presents Podcast - A podcast by Pathmonk - Tuesdays

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Join us as we welcome Ishveen Jolly, CEO and founder of Open Sponsorship, the largest global marketplace connecting brands with athletes for sponsorship opportunities. In this insightful episode, Ishveen shares her journey from sports agent to tech entrepreneur, revealing how Open Sponsorship is revolutionizing the $60 billion sponsorship industry. Learn about the challenges of connecting brands with athletes, the importance of data-driven decision-making in sports marketing, and how their platform simplifies the process of finding, negotiating, and managing athlete partnerships. Ishveen also offers valuable advice on marketing strategies, leadership, and the evolving landscape of influencer marketing in sports.