The Vital Role of Customer Feedback and Relationship Building in Meeting Client Needs | Interview with Lex Guest from Aparito

Lex Guest, Head of Marketing, aims to make trials more accessible, especially for rare disease patients, using technology. Their strategy involves white papers, conferences, and LinkedIn ads. The focus is on customer feedback, client relationships, and growth through inbound leads. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast