Unveiling Insights with Advanced Research Tools | Pete Larkin from Sawtooth

Pete Larkin, Head of Marketing at Sawtooth and Silicon Slopes Marketing Chapter President, joins Rick Veronese on Pathmonk Presents to discuss their 40-year legacy in survey software. Tailored for sophisticated quant researchers at giants like Amazon and Google, Sawtooth delivers pro tools like conjoint analysis. Pete shares their shift from organic growth to strategic marketing, emphasizing website messaging and customer calls. Learn how Sawtooth uncovers hidden insights for better business outcomes!