S1E91 - Tim Zuidgeest - Why 40% of ad campaigns don’t work

Did you know that 40% of ad campaigns don’t work? Most people are making business, advertising, and marketing decisions based on feelings which lead to poor results. The question is, how do you fix this problem? My next guest runs a neuromarketing research firm that helps B2C businesses determine what ads attract the most attention, which products sell over others, and which landing pages have the highest conversion rates. If you have a B2C SaaS or e-commerce business, you’ll find some great takeaways in this episode. Please welcome Tim with Unravel Research.