46 - “Be Authentic” Can Be Bad Advice: The Truth About Authenticity & Marketing

The word “authentic” is tossed around a lot. But what does it really mean? Listen in as I share the truth about authenticity and how to create a marketing strategy that suits your authentic expression right now and works. GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/46 Here’s a glance at what you’ll learn from me in this episode:  Why trying to “be authentic” will always be a losing battle. What it means to be authentic and why authenticity is ever-evolving. The intersection where your authenticity lies and how to attract the right people. How to create a Personal Manifesto and the traits and values I live by. How to bring authenticity to your marketing in a way that feels right. Why you should stop judging strategies (and how to think about them differently…). How to create an authentic online brand persona.