Removing Anxiety from the Tax Filing Process with Ben Borodach of April

Episode Topic: Welcome to an insightful episode of PayPod. We delve into the dynamic world of tax filing and financial technology with Ben Borodach, Co-Founder at April, an innovative platform. Discover the origins of April, how it emerged as a solution to streamline tax-related tasks, and why the founders identified a need to embed their services within existing platforms rather than opting for a standalone approach. We explore the evolution of the tax filing industry, recent changes in the tax code, and the impact of digitization on the commercial landscape. Lessons You’ll Learn: Discover key insights into the tax filing landscape, including where people are currently filing taxes and how April is reshaping the industry. Our conversation provides valuable perspectives on changing consumer mindsets towards taxes, aiming to alleviate the once-a-year annoyance and frustration. Dive into April's three main industries—Fintech, Financial Services, and Payroll & Benefits—and understand how their embedded products bring added value to end consumers and businesses. About Our Guest: Ben Borodach, is a visionary in the FinTech space, spearheading April's mission to streamline tax processes. With a rich background in technology and finance, they bring a unique perspective to the intersection of artificial intelligence and financial services. The episode provides a glimpse into their career journey, the challenges faced, and the pivotal decisions that led to the creation of April. Topics Covered: The episode spans a spectrum of topics, from the intricacies of the tax-filing industry and the evolution of the tax code to the three main embedded products April offers – Filer, Estimator, and Optimizer. Delve into the industries that benefit most from April's products and learn how each product brings added benefits to both consumers and businesses. Explore the future trends in the financial industry and the transformative potential AI holds, while also unraveling the most significant tax-related story of 2023 and industry inflection points anticipated in 2024. Check our website: https://www.soarpay.com