What’s Next for Automotive

John Reed, global solutions leader, manufacturing & mobility industries, Microsoft, and Peggy Smedley talk about key takeaways from CES 2024 and the digital cockpit. He says overall it was a great event, particularly in automotive, and the headline is AI (artificial intelligence). He also shares Microsoft’s key focus areas. They also discuss:          How AI is driving innovation for OEMs (original-equipment manufacturers).          The traditional automotive value chain and how manufacturers sit at the center.          The STAR (Standards for Technology in Automotive Retail) program.          How to improve the customer experience and the opportunities that exist from a service perspective during the lifetime of the vehicle. http://www.microsoft.com/automotive https://partnerinnovation.microsoft.com/events/ces-2024/ Accelerate automotive transformation with new solutions from Microsoft - Microsoft Industry Blogs Microsoft Customer Story-Steering sales: Otocash.com enhances customer segmentation and targeting with Azure