#18 Dr Thomas Oosthuizen - A marketing Master - Good Marketing = DI-FFE-REN-TIA-TION

People, Not Numbers - A podcast by Joe Sejean

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My guest today is controversial, and this is what I loved most about Dr Thomas Oosthuizen when we recorded our conversation. If you are into marketing and believe, like Thomas, that 99.9% companies do NOT offer a seamless experience, you will be hooked by what he has to say: 👇👇👇 🏃‍♀️ Consistent mediocrity is better than inconsistent brilliance 🎯 The marketing recipe is simple: put you customer are the center of ANY board conversation and ask “what would she/he/they say?” 💎 Marketing is NOT about the problem you solve or the service you render: it is about “What makes you different from your competitors?” 🤲 Most chat boxes are totally useless: humans need humans, people need people 🤸‍♀️ Don’t worry, if you don’t do anything, you won’t make any mistake… The sharpness of Thomas and his sense of humor seduced me from start to finish 🏁. This conversation is a journey, a journey full of depth, joy, and fundamental concepts to have in mind if you want your marketing to be meaningful and successful 👍. ENJOY TO THE MAX 🤩🤩🤩!!!