22: Prioritizing Client Needs Over Product Needs (ft. Brian Bustos from H&R Block)

Are you focusing on client needs rather than product needs? Today, Director of Experience Design and Strategy at H&R Block Brian Bustos talks about how the company is looking at the customer journey from a holistic standpoint, identifying teams that are designing similar experiences, and building in a way that’s modular enough to adapt to context.  Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us