The Future of Search

OpenAI is readying a new search engine, Meta is pushing further into search with Llama, Perplexity is cutting deals with publishers. This week, we look to what the future of search looks like. Plus: why Nike ended up in Wall Street’s doghouse, why Tucker Carlson is a podcast star, and why Pulp Fiction still works.Nike: An Epic Saga of Value DestructionTroy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on TwitterSkip to topic:01:07 Discussing the Future of Search04:05 Challenges and Opportunities in Search09:03 Vertical Search and AI Overviews11:16 Google's Exclusive Deals and Market Shifts19:04 The Future of News and Subscription Models24:05 The Rise of Media Personalities28:18 Media Brands vs. Individual Personalities30:04 Challenges for Legacy Media Brands38:04 Nike's Digital Marketing Dilemma44:48 Good Product