This episode has many easy ways to increase your AOV/LTV, leverage pricing psychology and marketing strategies for high price items.
Easy AOV/LTV boost tactics: upsell/cross-sell apps, buy now/pay later, progress bars with deals, RAISING YOUR PRICES & more
Pricing psychology
Marketing strategies to sell higher priced products seamlessly
How to add email/SMS to your paid social funnel
How to add subscription options for non-consumable products & more
The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.
We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.
Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.
Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou
Andrew Soria, Performance Creative Manager: https://twitter.com/together_001
Akaash Joshi, Head of Growth: https://twitter.com/scaleegod
Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/
Raj, the Godfather: https://twitter.com/ratnaraj007
