Testing on Paid Social: Prioritizing Variables, Efficient Test Processes & More

You're only as good as your testing process in paid social. This episode discusses everything related to the testing process: - What variables to prioritize when you tests - The highest impact variables and the lowest impact variables - The power of efficient content creation - Why Anze Markovic (@anzedetn) is awesome - An efficient test process and strategy for agencies - Finding the bottleneck in the funnel - Small wins at each part of the funnel can have a profound impact - The most neglected part of the funnel: ATC-PUR - Iteration vs. new concepts - Budget Allocation for testing Please subscribe and  Follow us on Twitter: https://twitter.com/PerformanceMtkg Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007