5 Irresistible Shopify Features You NEVER Knew About…But Must

Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.Chapters:00:00:00 - Opening the Shopify Winter Door00:01:00 - Boring Edition or Game-Changer?00:02:15 - The Boring That Makes You Listen00:04:02 - Not Boring: The Hidden Side00:07:43 - Marketing Magic: Shopify’s Take00:12:55 - Shop Campaigns: Simplicity in Strategy00:16:20 - Shop App: The Secret Weapon00:23:39 - Privacy and Precision: Audience Insights00:27:58 - Sales Doubled? Here’s How00:28:59 - Aiming Smarter: Targeting Evolution00:29:30 - Cracking the Ad Benchmark Code00:30:41 - Capitalizing on Ecosystem Synergy00:33:37 - Customer Costs That Pay Off00:35:40 - Incentives That Adapt to You00:38:08 - Success Stories in Simple Campaigns00:42:46 - Ecosystem Deep Dive and Future Look00:51:49 - Personalizing the Shop App Journey00:56:58 - Final Words: Resources You’ll NeedLINKS AND RESOURCES:Shopify Editions Winter '25The Boring Edition: Everything improvedAcquire and convert customers at a controlled costDrive up to 2x more retargeting conversionsShop AppTier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on...