[BodySculpting Case Study] How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend

Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out  the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-value conversions. Drawing from real client results, they stress the value of patient, data-informed decisions and share insights on crafting a layered marketing strategy. As they look ahead to the holiday season, Ralph and Lauren also touch on Black Friday preparations, urging listeners to leverage unique, value-driven offers to stand out in a competitive market.Chapters00:00:00 - Introduction to Perpetual Traffic Podcast00:00:24 - Celebrating Audience Success Stories and Wins00:02:00 - Leveraging Podcasting for Brand Growth00:05:23 - Overview of Today’s Case Study00:08:29 - Targeted Solutions for Spa Industry00:13:07 - Data-Driven Marketing for Better Results00:17:35 - Revenue Analysis and Calculating ROAS00:19:06 - Understanding Customer Journey and Spending00:21:10 - Impact of Brand Lift on Conversions00:23:15 - Competitive Strategies for Saturated Markets00:26:47 - Crafting a Complete Funnel Strategy00:28:46 - Preparing Brands for Black Friday00:31:04 - Closing Remarks and Upcoming TopicsLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite AppSumo - 13% off with code traffic13