[‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months

Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn’t? Tune in to find out.Chapters00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine00:04:01 - Time for the Big Reveal: Case Study of the Day00:05:32 - Why Creative is Your Secret Weapon in Marketing00:08:53 - The Sales Slump: Identifying the Problem00:16:09 - A Simple Fix with Big Results: Solving the Puzzle00:17:08 - Data to the Rescue: Leveraging Insights for Growth00:20:46 - Getting Creative with Your Audience Targeting00:22:16 - Speaking Your Audience's Language: The Real Game Changer00:22:34 - Turning Around Declining Sales: Real Results, Real Growth00:23:14 - New Customers, New Profits: The Key Metrics That Matter00:25:05 - Creative Strategies That Move the Needle00:27:32 - Benchmarking Success: How Data Drives Smart Decisions00:37:28 - Fine-Tuning Your Creative for Maximum Impact00:45:21 - Case Study Wins and What’s Next for Growth00:46:51 - Wrapping Up: Final Thoughts and TakeawaysLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeSmart Marketer LiveTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite