Episode 315: Real SEO That Works: How Content Isn’t Always King and What to Focus on Instead

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims.   Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.     IN THIS EPISODE YOU’LL LEARN: What one question to ask yourself before you hire an SEO agency The different link building types and which ones you really need What people keep doing that doesn’t actually help their Google rankings Which hosting platforms Tyler recommends and which ones to avoid   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Nuclear Networking Screaming Frog Yoast DiviTheme WP Rocket (for image compression) Directory building Ahrefs Majestic Advanced Web Ranking Flywheel WP Engine EOS   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  Mentioned in this episode:New Ecommerce Strategies Webinar

Om Podcasten

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.