How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)

Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level.Chapters00:00:00 - Unlock $1,000 in Value with Wicked Reports00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic00:07:02 - Meta’s Audience Segmentation: A Double-Edged Sword?00:12:26 - Building a Winning Funnel Block by Block00:18:47 - How Meta’s AI May Be Limiting Your Campaign Reach and What You Can Do About It00:25:04 - Traffic Columns: What You Need to See for Growth00:26:43 - Attribution Woes: Are Your Numbers Lying?00:27:29 - Current Trends and Cost Insights You Can't Ignore00:28:24 - The Power of New vs. Repeat Customers in Scaling00:30:50 - Delayed Conversions: Hidden Value in Your Data00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales00:36:26 - CAC to LTV: Unlocking the Growth Formula00:38:30 - Getting Ready for Black Friday: What You Must Know00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your SuccessLINKS AND RESOURCES:WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeAbout Advantage lookalikeEpisode 625: The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John MoranGet more people to your website.Episode 624: How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOWTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on