The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It

Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get ready to explore the nuances of prioritizing resources, testing new initiatives, and aligning goals to achieve scalable success. Their strategy over tactics approach offers information you can use to maximize opportunities for your business(es) in 2025!Chapters00:00:00 The Starting Line: Welcome to the Show00:00:34 Holiday Chaos and Quirky Traditions00:05:53 Crystal Ball Time: Plotting the 2025 Vision00:07:24 Is Your Team Crushing It or Coasting?00:13:54 Strategy Isn’t Just a Buzzword—It’s the Game00:20:02 Lunar New Year, Anyone? Cultural Marketing Wins00:22:29 Finding Your Goldmine Clients (Hint: They’re Loyal)00:23:04 Meta vs. Google: Which Channel Deserves Your Love?00:24:59 Big Goals, Tiny Steps: The Secret to Crushing 202500:27:12 Test It, Scale It, But Don’t Break It00:32:15 Post-Mortem on 2024: Wins, Fails, and WTF Moments00:39:05 Signing Off: Kind Words and Big PlansLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Agency Freedom LiveTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite AppSumo - 13% off with code traffic13