The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula

Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about the five laws of stratospheric success he wrote about in his book. The five laws are the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity. It’s a reinvigorating take on business growth, showing that helping others is the best way to help yourself.Chapters00:00:00 - Welcome to the Show00:00:34 - The Secret to Real Success00:01:17 - What is The Go-Giver?00:02:50 - The Mindset Shift: From Getting to Giving00:04:19 - Applying The Go-Giver to Business and Marketing00:07:16 - The Five Laws of Stratospheric Success00:07:53 - The Law of Value00:15:05 - The Law of Compensation00:17:56 - The Law of Influence00:21:01 - Storytelling for Business Success00:22:02 - The Importance of Authenticity00:24:11 - Misconceptions About Authenticity00:28:02 - The Law of Receptivity00:31:05 - Final Thoughts and ResourcesLINKS AND RESOURCES:Bob Burg WebsiteBooks Written by Bob BurgInfluence: The Psychology of PersuasionThe New One Minute ManagerGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...