The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact.Chapters:00:00:00 - Welcome to Perpetual Traffic Podcast!00:00:32 - Meet Dr. Robert Cialdini: The Godfather of Influence00:02:01 - How a Broken Pen Shaped Dr. Cialdini’s Career Path00:05:47 - Unveiling the Seven Principles of Persuasion00:07:26 - Why Reciprocation and Liking Drive Influence00:09:36 - Harnessing Authority and Social Proof for Better Marketing00:12:51 - The Role of Scarcity and Commitment in Decision Making00:17:26 - The Power of Unity in Ethical Influence00:24:15 - Learning from Past Mistakes: A Key to Credibility00:25:38 - Admitting Weakness: A Surprising Strength in Persuasion00:26:53 - The Subtle Power of Language in Influence00:30:49 - Why Reviews Matter: The Psychology Behind Feedback00:34:05 - The Towel Study: A Real-World Example of Social Proof00:36:22 - Why Timeless Principles of Influence Still Work Today00:42:50 - How to Connect with Dr. Cialdini and Learn More00:44:24 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:Cialdini WebsiteInfluence: The Psychology of PersuasionPre-Suasion: Channeling Attention for ChangeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose Media Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite...