The Hidden Truth About Reputation Management with DJ Sprague

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior, the importance of triangulating your brand’s reputation across multiple platforms, and actionable strategies for optimizing your online presence. With insights into how reviews influence buyer decisions and tips for leveraging negative feedback, this episode is packed with practical advice for marketers looking to enhance their brand’s credibility and conversion rates.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:01:19 - Why Reputation Management Matters00:02:27 - Welcoming DJ Sprague and Scott Brandley to PT00:03:00 - What Is Reputation Management and Why It’s Critical00:04:48 - How Customer Reviews Drive Trust and Sales00:06:02 - Amazon's Impact on Consumer Behavior and Expectations00:08:05 - Reputation Management Strategies for eCommerce Success00:09:28 - The Power of Social Proof in Boosting Conversion Rates00:18:04 - Triangulating Your Brand’s Reputation for Maximum Credibility00:27:41 - Differentiating Seller and Product Reviews for Impact00:30:16 - Turning Negative Reviews into Conversion Opportunities00:34:47 - Case Study: How Antigua Wheels Transformed Their Reputation00:35:36 - Learning from Nike’s Reputation Management Missteps00:36:39 - The Essential Strategy of Triangulating Reviews00:39:26 - Boosting Conversions with Q&A Tools and Proven Techniques00:43:03 - Exclusive Offer for Perpetual Traffic Listeners00:47:48 - Episode Wrap-Up and Key TakeawaysLINKS AND RESOURCES:Shopper ApprovedReputation KingGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeMPI GlossaryPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d