The System Ralph Uses to Manage $100M in Ads

Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget?On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into their marketing and advertising campaigns pays off.Tune in to hear the duo reveal how the guys at Tier11 use CaAMP's comprehensive and proven marketing approach to drive business growth, reduce cost per acquisition (CAC), and increase business profits year over year.IN THIS EPISODE, YOU'LL LEARN: The 5 levels of customer awarenessThis week's nugget: The love sandwich and the power of testimonial videosThe fundamentals of the CaAMP frameworkHow the CaAMP framework was bornWhy organic and paid search should always work togetherHow many times should you 'touch' a prospect?The continual evolution of the CaAMP frameworkBuilding your marketing campaigns around the levels of customer awareness Links and Resources:Customer Acquisition Show Ralph's LinkedInTom's LinkedInCustomer Acquisition AmplificationBook - Breakthrough AdvertisingPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on