Trump’s Tariffs: The Marketing Opportunity & Impact Revealed

The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Canada or running ads in the U.S. If you’ve got skin in the game, this episode is a must-listen. Get ready to turn uncertainty into your next big win!Chapters:00:00:00 - The Perpetual Traffic Takeoff00:01:57 - Tariffs, Taxes & Turmoil00:03:33 - The Hidden Tax Nobody Talks About00:05:19 - When Prices Go Up, Who Pays? (Hint: It’s Not Them)00:08:02 - Finding Gold in Market Mayhem00:09:55 - Business Survival Mode: Activated00:12:37 - Marketing Gymnastics in an Economic Earthquake00:19:04 - The Next Big Shockwave—Are You Ready?00:20:22 - Mic Drop, But Not Really—Your Move!LINKS AND RESOURCES:Tier 11Mongoose MediaTier 11 JobsPerpetual TrafficMarketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeConnect with Lauren on InstagramConnect with Ralph on LinkedInFollow Perpetual Traffic on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite AppSumo - 13% off with code traffic13Tier 11 Data Suite