Which ‘Clicks’ Should I Care About in Digital Marketing?

Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!Chapters00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans00:01:22 - Kicking Off the Final Chapter on MPIs00:02:20 - In-App ROAS: When It Matters and When It Doesn’t00:03:49 - CPC Breakdown: What Are You Really Paying For?00:05:53 - Instant Forms and the Meta Metrics Mystery00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks00:13:35 - Deconstructing Click Metrics for Better Ad Performance00:17:59 - Unlocking the Power of Instant Experience Ads00:25:55 - Mastering Full Funnel Advertising Strategies00:31:52 - Wrapping Up with a Call to Action and What’s NextLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeClicks (all)Know the difference between "Clicks (all)" and "Link clicks"Troubleshoot the difference between link clicks and outbound clicksTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite